Tonnex ready
to launch new Rewards program
TOTTENHAM, VIC -- January 26, 2009 – As Tonnex
approach the end of the 2nd year of their Reseller
Rewards program the finishing touches for the 3rd
year are now being applied. Since the initial launch
in February 2007 the program has become a huge success
for Tonnex attracting over 1,000 registered members
and making the program synonymous with the Tonnex
brand, according to National Marketing Manager, Mr.
James Rendell. “When we concept designed the
program in 2006 we realised that there was a huge
potential for a reward program to assist us with our
corporate objectives. We want to give our customers
a program that adds real value for every dollar they
spend with us and given that we are tracking at approximately
at 95% redemption rate – we feel confident that
this has been achieved” Rendell said.
According to Rendell, this year’s program;
titled Reseller Rewards XL has been ‘beefed
up’. “This year we have made a real focus
on enhancing what is of most interest to customers
and also adding in new bonuses and new rewards based
on the results from some research carried out last
year – so much so that the standard 13 page
catalogue design has been blown out to 17 pages, we
just couldn’t cut anything out”. Reseller
Rewards XL will offer participants access to over
500 reward items for redemption throughout 2009 including
new reward additions such as sky diving, wines &
winery tours, iPhone’s and more.
Tonnex have also engaged the Australian Red Cross
and Carbon Neutral as 2 key partners in the new addition
of the programs ‘Community’ rewards section.
“We have had some very pleasing examples of
customers donating their rewards to charities which
gave us the inspiration to add in some great community
based items in this years program” Rendell commented.
This year participants can redeem items to offset
their carbon emissions, help plant trees, reconnect
families and help provide clean drinking water for
disadvantaged communities. “Carbon Neutral are
delighted that Tonnex have included options to offset
greenhouse gas emissions through native tree planting
projects in rural Australia. This arrangement will
give people an opportunity to offset greenhouse gas
emissions by contributing to land rehabilitation programs,
part of the solution to long term sustainability and
combating climate change" said Angela Tillier,
General Manager of Carbon Neutral.
Furthermore, the results from the last 2 years programs
and plans for Reseller Rewards XL have again motivated
industry Vendors to get on board and support the program
with HP, Epson and Brother again signing up for the
next 12 months as well as Fuji Xerox also coming on
board for the 2009 program. HP's South Pacific, Aftermarket
Supplies Manager - Rob McCance saw significant benefits
in the program, especially that HP now have their
own rewards program; Supplies Rewards which is also
available to Tonnex customers. “Tonnex’s
Reseller Rewards program compliments the HP Supplies
Rewards program offering the channel (broad base resellers)
significant benefits on HP supplies purchases, which
has resulted in tremendous sales growth for HP in
these customer segments. Therefore the decision to
sponsor Tonnex as our Authorised Sub Distributor of
HP Supplies into the 3rd year of their Reseller Rewards
program was an easy one!" McCance said. Andy
O'Donnell, Regional Manager of Brother International
(AUST) also commented that “we [Brother] are
very pleased to join with Tonnex and their Reseller
Rewards program for another year. We sponsored this
program last year and found it to be a resounding
success”.
Reseller Rewards XL kicks off at the start of February.
Existing members will be sent a welcome pack towards
the start of the campaign. Anyone not currently registered
in the program can receive a welcome pack by Freecalling
1800 TONNEX and they will send one out to you.
For information contact:
James Rendell
http://www.tonnex.com.au/contactus.htm
Phone: +61 3 9315 5333
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